Crisis management is all about planning, preparation and response. It is a process that will help you deal with tragedies and difficult situations. If you are unprepared, don't have a plan in place, it would be much harder to handle a major disaster when the situation or event happens.

Objectives: This program is for marketing, communications and public relations practitioners who's role within the organization is to protect the reputation of their brand, product service or even the reputation of the organization as a whole, as well is tasked to handle and respond when a crisis unexpectedly happens.

Target Attendees: Marketing, communications and public relations practitioners, managers and officers. If your role within the organization is not only brand build but also protect the overall reputation, communicate with stakeholders and asses potential overall risks then this program is for you

Specific Topics:

• Learn what constitutes a crisis: Issue vs. Crisis
• Learn the different types of a crisis and best practices to handle each
• Learn the crisis management process
• Crisis communication : Deployment and Implementation
• Social Media Crisis and Reputation Management
• How to handle the media during a crisis
• Post eval crisis management plan

Contact Information

For registration inquiries, email kamyr.catapang@eccp.com. Registered participants will receive the links sent via ZOOM/ECCP prior to the start of the training.