Marketing Redefined: Building Connections that Lead to Business

ECCP Business and Beers

Marketing Redefined: Building Connections that Lead to Business

4:30 PM - 6:30 PM | 5 December 2018

SPACES by IWG, World Plaza, 5th Avenue, Bonifacio Global City

ECCP Members - 1 free pass; Php 500/additional colleague

Non-Members - Php 1, 000; Walk-ins Php 1, 200

For a highly competitive business environment in today's world, staying on top of the game is crucial. Many organisations today, however, minimise the importance of Marketing.

But for someone like Lars Wittig, CEO of Regus Philippines and SPACES by IWG, he believes that the heart of any organization is having exemplary Relations Marketing strategies. For a seasoned business leader like Lars, and with his extensive Marketing and PR experience in various markets, he advocates the importance of combining PR and external affairs with effective networking, building relationships, and traditional marketing.

So how do we make the perfect mix of all these? Join us this coming Wed, 5 Dec 2018, at SPACES by IWG as we uncover how Lars became the global innovator that he is today through effective relations marketing. He will be sharing best practices from a life in Marketing from Coca-Cola, to Regus and SPACES. Expect to learn what defines a good relation, how to network, the real value of Public Relations, and how traditional marketing can still be vital today.

• Define a good relation
• How to network
• The real value of PR
• Traditional marketing at its best!

AGENDA:

4:30 PM to 5:00 PM - Registration

5:00 PM to 6:00 PM - Session and Q&A

6:00 PM to 6:30 PM - Networking

*price inclusive of event access and (2) beers