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Event Details

As businesses have grown more flexible, data-driven, and ROI-focused, digital technologies are altering the potential and practice of marketing. Whether you are a marketing executive or a general manager, this training series will immerse you in important marketing ideas and tactics that will enable you to develop and keep a competitive advantage in your marketing and organization.


Having a more solid foundation of the basics of digital marketing will allow you to generate more value for clients and more business success by building an integrated marketing plan that integrates proven marketing paradigms with the most recent innovations.



MODULE 2 COURSE OBJECTIVES:

๏ปฟ

  • Learn HTML syntax, tags, and elements through practical examples and exercises.
  • Gain proficiency in structuring content, formatting text, adding images, and incorporating hyperlinks.
  • Acquire skills to optimize webpages for search engines and enhance user experience.
  • Explore best practices in creating compelling content that drives results.
  • Address the influence of technologies like ChatGPT and AI-based software in content marketing.
  • Learn to adapt to content marketing approaches to leverage AI-driven tools effectively.



WHO SHOULD ATTEND:

๏ปฟ

  • Business owners
  • Large, Scalable, and Buyable Start-ups
  • Marketing managers
  • Professionals who want to upgrade their skillset



COURSE DESCRIPTION:



๏ปฟMODULE 2. HTML Basics & Content Marketing

Module 2.1. Learn the fundamental concepts of HTML, a vital cornerstone of website development and online marketing. Through practical examples and hands-on exercises, students will gain proficiency in HTML syntax, tags, and elements, enabling them to create and modify web pages effectively. They will learn how to structure content, format text, add images, and incorporate hyperlinks, thereby empowering them to optimize webpages for search engines and enhance user experience. This module will equip learners with the necessary skills to leverage HTML for website development and digital marketing campaigns.


2.1. HTML basics

  • Tim Berners-Lee
  • Webspace
  • Source code
  • <head> and <body>
  • meta title, meta description and (sub)headings
  • Hyperlinks (ahrefs) and images (img)
  • Some more HTML tags.

Module 2.2. Explore the dynamic realm of modern content marketing. Participants will discover the latest best practices and strategies employed in creating compelling and engaging content that drives results. Moreover, this module will also address the influence of cutting-edge technologies such as ChatGPT and other AI-based software in the content marketing landscape. Students will gain insights into how these evolving technologies are reshaping the industry and learn to adapt their content marketing approaches accordingly. By the end of this module, participants will possess a well-rounded understanding of content marketing principles and the ability to leverage AI-driven tools effectively in their digital marketing endeavors.


2.2. Content Marketing

  • Importance of content marketing in digital marketing
  • Types of content (marketing)
  • Design a content marketing (Inbound Marketing) strategy
  • Content creation (also with the help of AI-driven softwares)
  • Content seeding
  • Define KPIs and measure success.


Jul 5, 2023

09:00 - 12:00 GMT+8

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