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Event Details

Welcome to the reputation age! Along with Business or Financial Model, Technological Adoption and Manpower Strategy; Reputation is one of the aspects of business with the most profound impact on the success of a company. In today's ultra-networked, volatile opinionated population, Reputation is also one of the most vulnerable aspects of doing business. But how do professionals within these companies respond effectively to often unforeseen situations? Fortunately, Risk Issues and Crisis Management is a science that can be learned with patience, dedication and above all practice!


Objective: To provide participants with an overview of Risk Issues and Crisis as a strategy, skill and process


Methodology: This class is an intensive combination of lecture with case studies and practice exercises designed to help participants recognize the complexities, counterintuitive pitfalls and how to prepare for the unthinkable.



Program Outline


Day 1 (July 21, 2020)

1. Introduction: Hive Mind

2. Know Your Tools: ERM VS Crisis Management

3. 6 dangerous practices of Risk Management

4. Know Your Reputation Stack

5. The COVID-19 Complication


Day 2 (July 22, 2020)

6 The Psychology of Crisis

7. How to Assess Risk

8. Organizational Structures for Managing Crisis

9. Stakeholder Mapping

10. War Room Scenario Planning


Day 3 (July 23, 2020)

11. Reputation Rodeo

12. How to measure reputation

13. Winning the Battle of Narratives

14. Villain Self Identification

15. Dancing with the Media



Slots are limited and on a first come, first served basis. For registration inquiries, email kamyr.catapang@eccp.com


How to access the webinar: In a separate email, you will receive the link sent via ZOOM/ECCP.

Jul 21 - 23, 2020

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Tickets

ECCP Members

The rate applies for ECCP members.

₱6,500
Non-members

Non-members can participate on this given rate.

₱7,500

Speakers

  • Amor Maclang (Co-Founder of GeiserMaclang Marketing Communications, Inc.)

    Amor Maclang

    Co-Founder of GeiserMaclang Marketing Communications, Inc.

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  • Brad Geiser (Co-Founder of GeiserMaclang Marketing Communications, Inc.)

    Brad Geiser

    Co-Founder of GeiserMaclang Marketing Communications, Inc.

    Read Bio
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