Welcome to the reputation age! Along with Business or Financial Model, Technological Adoption and Manpower Strategy; Reputation is one of the aspects of business with the most profound impact on the success of a company. In today's ultra-networked, volatile opinionated population, Reputation is also one of the most vulnerable aspects of doing business. But how do professionals within these companies respond effectively to often unforeseen situations? Fortunately, Risk Issues and Crisis Management is a science that can be learned with patience, dedication and above all practice!
Objective: To provide participants with an overview of Risk Issues and Crisis as a strategy, skill and process
Methodology: This class is an intensive combination of lecture with case studies and practice exercises designed to help participants recognize the complexities, counterintuitive pitfalls and how to prepare for the unthinkable.
Day 1 (July 21, 2020)
1. Introduction: Hive Mind
2. Know Your Tools: ERM VS Crisis Management
3. 6 dangerous practices of Risk Management
4. Know Your Reputation Stack
5. The COVID-19 Complication
Day 2 (July 22, 2020)
6 The Psychology of Crisis
7. How to Assess Risk
8. Organizational Structures for Managing Crisis
9. Stakeholder Mapping
10. War Room Scenario Planning
Day 3 (July 23, 2020)
11. Reputation Rodeo
12. How to measure reputation
13. Winning the Battle of Narratives
14. Villain Self Identification
15. Dancing with the Media
Slots are limited and on a first come, first served basis. For registration inquiries, email firstname.lastname@example.org
How to access the webinar: In a separate email, you will receive the link sent via ZOOM/ECCP.
Jul 21 - 23, 2020Add to Calendar
The rate applies for ECCP members.
Non-members can participate on this given rate.