As businesses have grown more flexible, data-driven, and ROI-focused, digital technologies are altering the potential and practice of marketing. Whether you are a marketing executive or a general manager, this training series will immerse you in important marketing ideas and tactics that will enable you to develop and keep a competitive advantage in your marketing and organization.
Having a more solid foundation of the basics of digital marketing will allow you to generate more value for clients and more business success by building an integrated marketing plan that integrates proven marketing paradigms with the most recent innovations.
WHO SHOULD ATTEND:
MODULE 4: Paid Ads & Social Media
PPC ("pay per click") campaigns can help you right away to drive relevant traffic to your website. However, there are some very important aspects to consider - no matter, if you want to use Google Ads, Meta (Facebook & Instagram), or any other digital marketing platform. Apart from paid ads, we will also cover some "organic" social media marketing ideas.
MODULE 5: Web tracking, Analytics & Helpful Tools.
Keeping track of what's actually going on with your website and digital marketing campaigns is very important to drive your online success. Most webmasters have no or barely any idea of how their online performance looks like. We will cover some of the most important tools like Google Analytics, Google Search Console, Ahrefs, Majestic, and other professional tools to dig deeper into the data-world.
Aug 30, 2023
9:00 AM - 12:00 PM (GMT+8)Add to Calendar