As businesses have grown more flexible, data-driven, and ROI-focused, digital technologies are altering the potential and practice of marketing. Whether you are a marketing executive or a general manager, this training series will immerse you in important marketing ideas and tactics that will enable you to develop and keep a competitive advantage in your marketing and organization.

Having a more solid foundation of the basics of digital marketing will allow you to generate more value for clients and more business success by building an integrated marketing plan that integrates proven marketing paradigms with the most recent innovations.

COURSE OBJECTIVES:

• Get started with your own or your company's website
• Make important strategic decisions and position your website in the market
• Use the most important online marketing channels to drive relevant traffic to your website
• Keep track of important KPIs and other metrics
• Make data-driven decisions and further optimize your website and digital marketing campaigns.

WHO SHOULD ATTEND:



• Business owners
• Large, Scalable, and Buyable Start-ups
• Marketing managers
• Social media managers and Digital Marketers
• Professionals and students who want to upgrade their skillset

COURSE DESCRIPTION:

MODULE 5. Web tracking, Analytics & Helpful Tools

Module 5.1. In Module 5 of our comprehensive digital marketing course, "From Zero to Hero," you'll learn how to make data-driven decisions, measure key KPIs in the world of digital marketing, and use high-end technologies to improve your campaigns. Explore insightful campaign analyses, activity ratings, and competitor assessments.

Module 5.2. In this module, we'll delve into a range of pivotal topics, including:

5.2.1. Google Analytics 4: A comprehensive comparison with GA3/UA, unveiling the latest in web analytics.

5.2.2. Strategic Goal Establishment: Crafting and tracking both macro and micro-conversions to illuminate your path to success.

5.2.3. Harnessing Google Search Console: Uncover the insights that Google's powerful tool offers to optimize your online presence.

5.2.4. Mastery of Google Tag Manager: Streamlining tag management for enhanced efficiency and insights.

5.2.5. Exploration of Matomo, eTracker, Hotjar, and beyond: An introduction to a suite of cutting-edge tools for in-depth analysis.