As businesses have grown more flexible, data-driven, and ROI-focused, digital technologies are altering the potential and practice of marketing. Whether you are a marketing executive or a general manager, this training series will immerse you in important marketing ideas and tactics that will enable you to develop and keep a competitive advantage in your marketing and organization.
Having a more solid foundation of the basics of digital marketing will allow you to generate more value for clients and more business success by building an integrated marketing plan that integrates proven marketing paradigms with the most recent innovations.
WHO SHOULD ATTEND:
MODULE 5. Web tracking, Analytics & Helpful Tools
Module 5.1. In Module 5 of our comprehensive digital marketing course, "From Zero to Hero," you'll learn how to make data-driven decisions, measure key KPIs in the world of digital marketing, and use high-end technologies to improve your campaigns. Explore insightful campaign analyses, activity ratings, and competitor assessments.
Module 5.2. In this module, we'll delve into a range of pivotal topics, including:
5.2.1. Google Analytics 4: A comprehensive comparison with GA3/UA, unveiling the latest in web analytics.
5.2.2. Strategic Goal Establishment: Crafting and tracking both macro and micro-conversions to illuminate your path to success.
5.2.3. Harnessing Google Search Console: Uncover the insights that Google's powerful tool offers to optimize your online presence.
5.2.4. Mastery of Google Tag Manager: Streamlining tag management for enhanced efficiency and insights.
5.2.5. Exploration of Matomo, eTracker, Hotjar, and beyond: An introduction to a suite of cutting-edge tools for in-depth analysis.
Sep 26, 2023
9:00 AM - 12:00 PM (GMT+8)Add to Calendar