Event Details

Since the inception of the COVID-19 pandemic, numerous events worldwide had been indefinitely postponed to adhere to the lockdown, leaving marketing professionals to reinvent their approaches and capitalize on the increased internet time spent by people confined in their homes (Williams, 2020). The transition to events has also given rise to the utilization of event technology and management tools to seamlessly adapt to virtual events.


The financial drawbacks have also affected budget allocations to the marketing function of businesses, either by reducing spending for promotions or directing funds into more appropriate strategies (DiResta et al., 2020). These circumstances beget urgency by businesses to restructure their branding and focus on their mediums for publicizing to fit the new landscape.


This conference will focus on informing business owners how the landscape of marketing has developed, and how businesses can tailor their marketing efforts to fit the changing dispositions of target audiences.


Join us on this webinar on 30 June 2021 from 3:00 PM – 4:35 PM, as we explore the effects the COVID-Pandemic has induced on the promotions of events and businesses, and how marketing professionals have countered these abrupt changes. With the presence of consultants from various digital marketing agencies and industry associations, the informative discussions will explore the marketing innovations birthed from the sharp rise in usage of online platforms since the inception of the pandemic.



Zoom link will be sent to registered attendees via a separate email. For registration inquiries, please contact Riznha Mendoza at riznha.mendoza@eccp.com.


Speakers

  • Yohji Alexander Kanki (Co-Founder and CDO of Gohan Concepts)

    Yohji Alexander Kanki

    Co-Founder and CDO of Gohan Concepts

Tickets

FREE - ECCP Members

This ticket is available both for ECCP Members
Limit: Maximum of 2 tickets per member company

Standard Price Free
Non-Members

This ticket is available for Non-members

Standard Price ₱1,000
ECCP Members

This ticket is for additional attendee/s of ECCP Members

Standard Price ₱500

Agenda

3 PM - 3:05 PM
ECCP Opening Remarks
3:05 PM - 3:10 PM
Introduction of Speakers
Mr. Antonio Peralta
ECCP Southern Mindanao Business Council
3:10 PM - 3:25 PM
Expertise on the Field of Digital Marketing
Rica Marie L. Oquias (Invited)
Managing Director at
M2.0 Communications Inc.
3:25 PM - 4 PM
Panel Discussion
Josh Hutcheson (Invited)FounderGohan ConceptsWilhelm Jourdan Jaranilla (Invited)Chief Executive OfficerWAZILE Inc.Iren Licera (Invited)Chief Operating OfficerEstrat Digital MarketingJomer ...
Josh Hutcheson (Invited)
Founder
Gohan Concepts

Wilhelm Jourdan Jaranilla (Invited)
Chief Executive Officer
WAZILE Inc.

Iren Licera (Invited)
Chief Operating Officer
Estrat Digital Marketing

Jomer Gregorio (invited)
President &Chief Executive Officer
Digital Marketing Philippines
view more
4 PM - 4:30 PM
Open Forum
4:30 PM - 4:35 PM
End of Program & Announcements