The COVID-19 pandemic has changed the face of marketing and advertising over the last year. Marketers are trying to adjust to a new world with changing consumer habits and new strategies that keep brands relevant. As more people increase their social media usage during the pandemic, they also seem to be more willing to engage with social ads.

And as for brands, this is an opportunity to adopt a human approach that is based on understanding your consumers' concerns and needs in the current situation. But why only some advertising gets talked about on social media and becomes famous?

The European Chamber of Commerce of the Philippines in partnership with Ipsos, is organizing a webinar entitled "We need to talk about Ads". We aim to provide you with the available data behind the famous advertisements as well as to help you to create an effective and successful advertising campaign.

The webinar will discuss the following:

• Types of responses effective creative need to evoke to be talked about online
• The relationship between the volume of mentions for a diverse range of online video ads
• Four key traits that represent the types of ads that attract comments
• Best examples from recent campaigns